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Nov30
What Is a Niche?
Filed under: Uncategorized;No CommentsOne of the things you need to decide if you want to become an internet marketer is what market you will want to get involved with. There are many marketers who will tell you that in a short time you can become an expert in any topic with the help of the internet, and that is perfectly true.
The big difference is that being an expert on something and actually enjoying writing and promoting something are two completely different things. I would advise anyone that is looking to get into internet marketing to choose a subject or market that they have a strong interest in.
I would consider myself fairly experienced in the insurance market as I used to work in a call centre selling all types of insurance to people. Would I enjoy promoting insurance all day every day? No way. Ask me about my interest in photography though and I could talk all day and night about it.
So my first rule is find something you really enjoy promoting, you will soon become an expert in it, and you will love every moment of it. Once you have made that decision you then need to find what part of that market will be your niche.
Let’s say you are interested in health and fitness, that’s a large and profitable market, but it is not narrowed down enough. So let’s assume that your interest is in running or jogging. That is still too big a market to be termed a niche. To take this down further let’s say that you enjoy the training aspect of being ready for a race, and let us assume that you enjoy training for half marathons.
The training aspect of half marathons would be what is termed as a niche. So you can see that we started off with a large market of health and fitness and burrowed down deeper until we came to training for half marathons. The next step would be to find a product that we would be willing to promote.
I will cover that in the next post so be sure to bookmark this page, and come back and find out how we can find products to sell
