auld lang syne

Many of you will probably sing or at the very least hear the words to auld lang syne sometime this evening, and whether you are spending the evening at a party or just spending new years eve with family, one things for sure auld lang syne has stood the test of time.

At 200 years old auld lang syne is a survivor and it survives because the words are as relevant today as they were when they were first penned over 200 years ago. I am sure that you are wondering where I am going with this, and what does this have to do with internet marketing.

The point is that to survive you have to be relevant and stick to what works. What you will find is that the most successful marketers are not doing anything ground breaking, they have not invented a brand new way to make money, or created a whole new sub branch of marketing. All they have done is built on what works and continues to work.

But the most important word of all is “WORK” the difference is that most successful marketers work at what they do, and if you want to be successful you are going to have to bite the bullet and get down to some work.

I watched a webinar recently by Jo Barnes who some refer to as “The Queen of Facebook” and Jo said that the single most important sentence for success is

Consistent, Focused, Action

And she was dead right, as success in what you are trying to achieve is as simple as that. So lets take a look at this sentence in a bit more detail.

Consistent: Keep doing what is working for you. If you find something that earns you $10 keep plugging away at it and it will soon be earning you $100. Being consistent also goes hand in hand with checking.

You need to be monitoring your results daily. So each day you need to check how many people are visiting your website, blog or squeeze page. You need to be consistent in trying to achieve more traffic each day. Brain storm and think about ways you can drive just 10 extra visitors to your website or blog each day.

You also need to know how many people you are converting, whether you see the conversion as a sale or an optin to your email list you need to be consistent in increasing the conversion rate.

Focused: Being focused means concentrating on one thing. This is especially true if you are not making much money online. Focus on one thing at a time, if you have 3 websites put 2 on hold and focus on the one that you have faith in, or if you prefer the one that is already bringing in some money. Focus on making more money from that one website. Stop jumping from one shiny object to another and focus on one thing.

I know the golden rule seems to be that you need many different streams of income, but you need one to to start with, and it is that one, that you need to concentrate on.

Action: At last on to one of my favourite words “Action” you have to take action to make things happen. You can be very focused, and focuse

on one thing, and be very consistent about being focused, but if you do not take action each day you will fail!

I want to tell you a true story, and I am not going to apologise if you have heard this story from me before, because just like auld lang syne it is as relevant today as it was when I first told you about it.

In 2009 there were 2 guys, they did not know each other and they had never met, but they both paid a large amount of money to attend a marketing seminar. We are talking thousands of dollars just to attend this one day event. The remarkable thing is that both these guys attended the same seminar within weeks of each other.

The first guy sat through the seminar and took what he was shown and the next day he took action. He started to apply what he had been shown by the person holding the expensive seminar.

The second guy attend the seminar and just like the first guy he sat here and listened to everything that was being said. The next day after the second guy had thought about what he had learned at the seminar he decided that what he had been shown was outdated and would not work so he did nothing with it.

Now we fast forward 12 months to 2010. The second guy had now signed up for an online  marketing course  being run by the the first guy! A few month later the first guy retired from online marketing with over a million dollars in his bank account, and the second guy?

The second guy was true to form, as he gave up on the online marketing course and is still working 40+ hours per week for someone else.

How do I know this story? Because I met both of them and I used to chat regularly to the second guy as he signed up for my emails as well, and no before you jump to conclusions I had nothing to do with running any high price seminars at all.

The main point of this story is that you need to take action to be successful. So for 2012 just remember

Consistent, focused, action

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